When Will It Be An Unambiguous Rout?

How would the media sell ads if the narrative of the 2020 election was just "anti-Republican tsunami ahead" every day? And how would the two parties motivate their bases to turn out if that was the story?


New York Magazine's Alex Carp looked to Frank Rich for an explanation of how to navigate a news cycle on steroids. He noted, as many of us have, that, "Just as the revelations in Jeffrey Goldberg’s reporting on Donald Trump’s insults to veterans have begun to fade from the headlines, details from Bob Woodward’s latest book on the president, including his intentional downplaying the risks of coronavirus and lies about how it is transmitted, have begun to appear. Will either of these reports have long-term impact?"

And what about Michael Cohen’s tell-all memoir, which was on constant rotation on MSNBC during the brief interim between Goldberg and Woodward? And whatever happened to The Times reporter Michael Schmidt’s book of a week earlier, with its revelation that Mike Pence was put on standby alert during that murky unscheduled Trump stopover at Walter Reed? The cavalcade passes by so quickly it’s hard to gauge what long-term impact any revelations have. We hardly got to know the Fontainebleau hotel pool boy who brought down the randy architect of Trump’s Evangelical base, Jerry Falwell Jr., before we moved on.

If the voluminous press coverage of the widely distributed advance copies are to be believed, Woodward’s Rage is adding details and Trump’s own blithe recorded confirmation to a horrific story that we already knew: The president deliberately falsified and downplayed the epic severity of the pandemic. As Jennifer Szalai writes in her Didion-worthy dissection of Rage in The Times, the book’s portrait of Trump would be “immediately recognizable to anyone paying even the minimal amount of attention.” In a blow-by-blow account in April, for instance, The Times reported that “throughout January, as Mr. Trump repeatedly played down the seriousness of the virus,” both “top White House advisers” and experts in Cabinet departments and intelligence agencies were telling him the lethal facts and sounding constant alarms.

That’s why by this late date Trump’s indifference to matters of life and death has long since been baked into most voters’ verdicts on this president, including his own voters. Even as the Woodward revelations started to pour out, Trump was brazenly showcasing his immutable callousness and narcissism in public view, violating local mandates (as well as White House guidelines) on mask wearing and social distancing at a rally in North Carolina and conspicuously ignoring the devastation, pain, and suffering as fire tore through America’s most highly populated state.





National and battleground-state polling on the presidential election has remained largely stable since before either party’s conventions. One wants to believe that Woodward and Goldberg will move the needle, transforming a Biden lead that still leaves Democrats anxious into an unambiguous rout. In the immediate aftermath of Goldberg’s Atlantic piece, the White House’s panicky, all-hands-on-deck pushback suggested that the Trump campaign was worried. Even Melania Trump’s Twitter account was immediately enlisted in an overnight effort to denounce the article as fake news. But again, you have to wonder if The Atlantic’s additional anecdotes can move voters who have long since absorbed Trump’s contempt for generals, for John McCain’s wartime heroism, and for the Gold Star parents of Humayun Khan, an Army captain killed by a car bomb in Iraq.

What gives one a bit of hope about the Woodward book’s ability to sway some of the few still-persuadable voters is the recordings. Trump just couldn’t stop himself from performing for the most bold-faced name among reporters. While we can’t rule out that he may yet claim, as he did about the Access Hollywood video, that the recordings are a hoax, the sheer volume of his verbal diarrhea makes it unlikely that anyone will fall for it except his QAnon faithful. To get voters to listen to them all, Sarah Cooper may have to bring out a box set.

Does Fox News show the results of their polling on the channels? Fox's polls are legitimate-- nothing like the Republican Party manipulated polling that Rasmussen and Trafalgar do. The most recent Fox polls show Trump losing in key battleground states: down 8 in Wisconsin, down 9 in Arizona, down 4 in North Carolina-- and dragging Republican incumbents down with him, with Arizona Senator Martha McSally (R) losing to Mark Kelly by 17 points and North Carolina Senator Thom Tillis (R) losing to Cal Cunningham by 6 points. Fox's most recent national poll had Trump losing by 5-- 51-46%.

And what about the ultimate swing state, Florida? The RealClearPolitics polling average has Trump losing by 1.2%, although that average includes concotted polling from Trafalgar. Florida is always going to be close. Trump can't win the presidency without its 29 electoral votes; Biden can. But the Biden campaign isn't taking any chances. It was big news yesterday that Mike Bloomberg is about to pour $100 million into Florida. Trump freaked out immediately:

Michael Scherer reported that this "massive late-stage infusion of cash" could reshape the presidential contest in a costly toss-up state central to Señor Trumpanzee's reelection hopes. $100 million goes a long way-- even in Florida, a state where TV ads still seem to work. I wonder how that kind of spending is going to effect down-ballot races. I asked some of the Blue America-endorsed candidates running for Congress and for the state legislature.

Kathy Lewis' district will determine whether the Florida state Senate is controlled by the Democrats or the GOP. Last time she ran-- against an incumbent who has retired (and with ZERO help from the Florida Democratic Party-- she scored 46.5% and nearly ousted a right-wing nut. This time she's up against a Trumpist and looks like she can flip the seat. She told us this morning that "An infusion of cash in the Florida Senate District 20 Democratic campaign will be the boost we need to flip this critical Florida seat. The SD-20 seat may well determine if Democrats get a say in Florida redistricting for the next decade. I am running a truly grassroots campaign, and this money could be the lift that pushes Democrats to a position of power in Florida."

Joshua Hicks, the progressive state House candidate running for a Nassau-Duval county seat told me he thinks "most candidates in Florida will welcome Bloomberg spending $100 million on GOTV efforts. It's sorely needed in an expensive state, and could be the difference between a Trump re-election or a Biden presidency. That said, it would be nice if Bloomberg or any major donor would invest in actual down-ballot candidates as well. The 140 Democratic candidates running throughout Florida are doing real work on the ground, contacting and turning out real voters-- even in tough districts-- but sadly, many are being ignored. Hopefully Bloomberg's investment will trickle down into the districts where it is needed and where moving even a couple thousand votes can make a big, big difference for the statewide results. We are all in this together and I am glad Bloomberg is finally arriving at the party."

Cindy Banyai won her primary in August and is contesting an open congressional seat in southwest Florida. (In the primary she got 28,749 votes and the Republican victor, Byron Donalds, won 23,480 votes. "We are going to need to get out the Democratic vote," she told me last night, "as well as win the hearts and minds of independent voters and non-Trump Republicans. Investments made across Florida will help us defeat Trump and flip down ballot districts from red to blue, ensuring the voice to the people is truly heard. Grassroots candidates like me can really make our dollars stretch. Television ads make a huge difference, but cost a lot up front. An influx of funds for television could really help us flip this district and defeat the latest aspiring Trump sycophant."

Bob Lynch, way down in Miami-Dade and also running for a state House seat held by a Republicans said that "The thing that gives me the most hope is that almost all of Bloomberg’s decisions are data driven. And I don’t mean Robby Mook and the guys who read Moneyball in college and thought political campaigns were as easy as playing fantasy baseball data driven. Bloomberg is the real deal. Mike built his empire on data. The Bloomberg service we use on Wall Street is incredible in its breadth, depth, and sophistication. There is no doubt that he crunched all the numbers and decided that Florida was a good investment. The fact that he is doing this so late in the cycle is great news as it will leave the GOP scrambling to assemble a counter strike. Spanish language television ads will make a huge difference and close the gap between Democratic outreach and the GOP’s advantage in tv ads. I’ve been watching almost all of the NBA Playoff games on TNT and it still amazes me to see how many personal injury lawyers advertise, in laughably bad Spanish, during the commercials. But they try. I’ve yet to see a Biden ad in Spanish, despite spending last month religiously watching European soccer on Telemundo. If the Bloomberg effort surgically targets Latino areas on channels and programming they watch, it will pay dividends. If they follow the same tired playbook that sunk Bill Nelson and Andrew Gillum, it will be a colossal waste of money."

Lynch continued that he's "hoping it will help my district, HD-116, which is 90% Hispanic, at the top of the ticket but it is still unclear how that will affect down ballot races. Ideally, Bloomberg would have plugged into the unprecedented slate of down ballot candidates 90 for 90 and The Florida Democratic Environmental caucus recruited to run in almost every race, but that doesn’t seem to be the plan. We know our communities far better than out of state consultants who were deployed to Florida. $100 million is a lot of money and Bloomberg’s operation has always been far more efficient than the DNC or state party. I remain both hopeful and skeptical. The ground work still needs to be done on the local level. Mailers, text, phone banking, targeted digital (Facebook and YouTube). Myself and my fellow candidates will continue this effort and do our best to draft in Bloomberg’s wake."





Fergie Reid and Janelle head, respectively, 90 For 90 and the Florida Environmental Caucus-- and they were responsible for recruiting dozens of Florida candidates in seats the Florida Democratic Party is always happy to cede to the GOP without a fight. Reid told me that it's great news that Bloomberg is spending $100 million in Florida to help assure a Biden/Harris Democratic victory there. "Much of this money," he said, "will be spent on T.V. ads and statewide GOTV efforts, possibly targeted at specific regional voter populations. An historic slate of 140 Florida Democratic 2020 state legislative candidates will appear on the ballot. 84 of these are challenging currently GOP held seats. Around $2 million of this planned $100 million dollar expenditure should be spread throughout these 84 districts. Dems need to flip 3 state Senate seats and 13 state House seats to 'share power.' Flips of 4 and 14 respectively would give Dems an outright majority in both chambers. The Florida Senate and House Dems are currently playing to flip 2 & 19 respectively; which means 63 challenger contests are being almost completely ignored by the party bodies with oversight of these races. 63 state legislative contests equates to roughly HALF of the STATE of FLORIDA! Mike Bloomberg would do well to invest in this half of the state, using these candidates contests as the vehicles."

Janelle Christensen couldn't agree more. She said that "If Bloomberg deigned to give $140,000, that would be $1000 per Democratic candidate running in the state legislature. Each one of those candidates could use that money to reach at minimum 2,000 NPA or new voters. 

Bloomberg made the decision to focus his final election spending on Florida last week, after news reports that Trump had considered spending as much as $100 million of his own money in the final weeks of the campaign, Bloomberg’s advisers said. Presented with several options on how to make good on an earlier promise to help elect Biden, Bloomberg decided that a narrow focus on Florida was the best use of his money.

The president’s campaign has long treated the state, which Trump now calls home, as a top priority, and his advisers remain confident in his chances given strong turnout in 2016 and 2018 that gave Republicans narrow winning margins in statewide contests.

“Voting starts on Sept. 24 in Florida so the need to inject real capital in that state quickly is an urgent need,” Bloomberg adviser Kevin Sheekey said. “Mike believes that by investing in Florida it will allow campaign resources and other Democratic resources to be used in other states, in particular the state of Pennsylvania.”

The last Republican to win the White House without Florida was Calvin Coolidge in 1924, and a loss of the state’s 29 electoral votes would radically shrink Trump’s paths to reelection. With Florida in his column, Biden would be able to take the presidency by holding every state that Hillary Clinton won in 2016 and winning any one of the following states: Arizona, Wisconsin, Michigan, Pennsylvania and North Carolina, all of which Biden leads in current public polling averages.

In recent weeks, polls in Florida have narrowed, with the Cook Political Report recently shifting the state from “lean Democrat” to “toss up.” A Washington Post average of public polls since August finds Biden up by one percentage point in the state, well within the margin of error. While he has been doing better than past Democratic candidates with Whites and seniors, Biden has struggled among the state’s Latino population, which Republicans have focused enormous resources on courting over several election cycles.

“If you have the ability to make sure that you are able to speak directly to all of these different communities and where they live then you are going a long way to securing the states for Biden in this election,” Rep. Ted Deutch (D-FL) said. “I’m glad that Mike Bloomberg recognized this and is prepared to make an investment to make sure that every one of those communities will be aware of the importance of this election.”

The spending will focus mostly on television and digital ads, in both English and Spanish.

Bloomberg’s aim is to prompt enough early voting that a pro-Biden result would be evident soon after the polls close. Florida, unlike other swing states, reports almost all early ballots shortly after voting ends.

Democrats and Republicans have worried that early results will dictate public perceptions of who will ultimately win the election. In many states, the first reported votes are more Republican, but the numbers turn more Democratic over time as more mail-in and early votes are added to the tally.

“It would give lie to what we expect to be Trump’s election night messaging that Democrats are stealing the election, because unlike other battleground states, Florida counts its absentee ballots on or by Election Day,” Bloomberg adviser Howard Wolfson said. “We think Florida is incredibly close but winnable.”

A recent report by Hawkfish, a voter data firm funded by Bloomberg, predicted that even in a scenario where Biden wins 54 percent of the final vote, partisan differences in mail voting preference could lead to an initial count that shows Trump winning with 55 percent of ballots tabulated nationally on Nov. 3. In public polling, Republican voters have reported far less interest in voting by mail or voting early than Democrats.

A prominent Democratic consultant in Florida, not aware of the Bloomberg decision, said Saturday that Democratic outside groups have mostly focused on Midwestern states because of the prohibitive cost of advertising in Florida. This person, speaking on the condition of anonymity to discuss strategy, estimated that it would take $15 million to $20 million to significantly move Biden’s numbers among Latinos, and $60 million to $70 million to get on television across the state over the next 51 days and have a real impact.

Between March 24 and Sept. 11, the Biden campaign and Democratic groups outspent Trump and Republican groups in the state on television by a margin of $42 million to $32 million, according to data from a Democratic tracking firm. But future reservations suggest that gap is set to narrow, in part because of increased investment by wealthy Trump backers operating independently of his campaign.

Preserve America, a new super PAC backed by Las Vegas casino magnate Sheldon Adelson, announced $30 million in spending in seven states this month, including Florida, with more spending expected to be announced soon.

Bloomberg’s advisers described the spending plan as “nine figures” and declined to say how much higher than $100 million Bloomberg might be willing to go, if at all. They said Bloomberg is hopeful that his commitment will push other wealthy Democratic donors to further open their pocketbooks for other states in the final months of the campaign. Bloomberg’s money will be spent through Independence USA, his own super PAC, and other Democratic groups.

Between November and March, Bloomberg spent more $1 billion on his own failed bid for the Democratic nomination, including about $275 million on ads that criticized Trump. When he endorsed Joe Biden, he announced that he would “work to make him the next President of the United States.” Bloomberg subsequently received a prime speaking slot on the final night of the Democratic convention this year.

But just what Bloomberg, who is estimated to be worth more than $50 billion, planned to do with his money has remained a significant source of suspense among Democratic strategists. After flooding local and state Democratic Party accounts with money during his campaign, Bloomberg transferred about $20 million in cash and prepaid office leases to the Democratic National Committee, taking advantage of a provision of campaign finance law that allows candidates to donate leftover money. He also spread his money to benefit state and local Democratic candidates.

A group he helps to fund, Everytown for Gun Safety, has pledged to spend $60 million on elections this cycle, and he has committed another $60 million to help preserve or strengthen the Democratic House majority. Swing Left, a group focused on winning state legislative seats, and Fair Fight, a voter protection effort led by former Georgia gubernatorial candidate Stacey Abrams, have also received millions. Bloomberg has not yet announced any spending to help elect a Democratic Senate, after allotting $20 million to the effort in 2018.