Will Glenn Beck's Hate Rant Show Be Non-Commercial?

The heroic Color of Change effort to get advertisers to back away from underwriting the venomous racism of Fox News' worst inciter, Glenn Beck, is really bearing fruit. Yesterday Wal-Mart, Best Buy, CVS and 5 other mainstream advertisers asked that their ads no longer by run on his program. That brings the total to twenty national advertisers who have now dumped Beck. No wonder he's weeping on the air all the time!

“We are heartened to see so many corporate citizens step up in support of our campaign against Glenn Beck,” said James Rucker, executive director of ColorOfChange.org. “Their action sends a clear a message to Glenn Beck: Broadcasters shouldn’t abuse the privilege they enjoy by spewing dangerous and racially charged hate language over the air. No matter their political affiliation, hate language doesn’t belong in our national dialogue.”

“Walmart [sic] today confirmed the retailer pulled ads from the Glenn Beck show on August 3rd,” said David Tovar, a spokesperson for Wal-Mart, in an email to ColorOfChange.org.
“While advertising on Fox is part of our communication plan, we had not requested time on Glenn Beck’s show specifically,” said Carolyn Castel, Vice President of Corporate Communications for CVS Caremark, in an email to ColorOfChange.org. “We have instructed our advertising agency to inform Fox to ensure Glenn Beck’s program is not part of our advertising plan.”

“Our position is simple,” Castel continued. “We support vigorous debate, especially around policy issues that affect millions of Americans, but we expect it to be informed, inclusive and respectful, in keeping with our company’s core values and commitment to diversity.”

In an email exchange with ColorOfChange.org, Lisa Svac Hawks, Director of Public Relations for Best Buy, stated that any advertisements for Best Buy that were placed on Glenn Beck’s show were done so in error. Svac Hawks pledged that Best Buy will correct any mistakes made.

“We did not specifically place our ad on the show,” said Amanda Borichevsky, a spokesperson for Travelocity in an email to ColorOfChange.org. “We buy ads in bulk and then they are placed somewhat randomly. However, we have now specifically asked that our ads do not appear during this show.”

“We reviewed our commercial schedule, and based on your feedback, we’ve put any programming featuring Glenn Beck on our “do not air” list,” said Aziz Mottiwala, Senior Marketing Manager for Allergan, in an email to ColorOfChange.org. “This means that you will no longer see any Restasis ads during programming featuring Glenn Beck. Thanks again for bringing this to our attention.”

“Ally advertises on a broad spectrum of programs to reach our potential customers,” said a Customer Care Representative for Ally Bank. “Our advertising is not an endorsement of editorial content on any program. We have ceased to advertise on the Glenn Beck program.”

In a phone conversation with Dwayne Sigler, Senior Vice President of Marketing for Broadview Security Systems, Sigler told ColorOfChange.org that Broadview’s advertising is bought based on network, not particular programs, but that “given the considerations, we have requested of Fox News not to include us in the rotation that would have our commercials running on Glenn Beck’s show.”

“…We are no longer airing our commercials on the Glenn Beck Show…” said Mary Beth Mayer, spokesperson for Re-Bath, in a phone message to ColorOfChange.org.