ROMNEY CAMPAIGN WORRIED HE'S THE REAL BRECK GIRL... AND A REAL FLIP FLOPPER-- THEY SAY THEY NEED TO FIX "BRAND ROMNEY"

The Boston Globe has gotten its hands on an internal Romney document that outlines, for campaign insiders, their candidate's shortcomings. It's a riot. "His hair looks too perfect, he's not a tough war time leader, and he has earned a reputation as 'Slick Dancing Mitt' or 'Flip-Flop Mitt'... The plan, which top Romney strategist Alex Castellanos helped to draft, charts a course for Romney to emerge as the nominee, but acknowledges that the 'the electorate is not where it needs to be for us to succeed.'" Damn those unruly electorates! If only everyone was a zombie or a Mormon or picked their presidents based on hair buoyancy!

The document claims the electorate isn't where it needs to be because they identify Romney with these words: "phony," "political opportunist," "Not a war leader, [lacks] strength of character, toughness," "rapacious Republican businessman." Gee, they know him better than most of us do.

Indeed, a page titled "Primal Code for Brand Romney" said that Romney should define himself as a foil to Bay State Democrats such as Senators Edward M. Kennedy and John Kerry and former governor Michael Dukakis. Romney should position himself as "the anti-Kerry," the presentation says. But elsewhere in the plan, it's clear that Romney and his aides are aware he's open to the same charge that helped derail Kerry's presidential campaign in 2004: that he is a flip-flopper who has changed positions out of political expediency.

They also go on and on about how to effectively attack McCain and Giuliani... but you can figure that out by reading Daily Kos or, for that matter, any right wing website.