Wednesday, February 27, 2008

OBAMA, MARKETER-IN-CHIEF?

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In Mark Penn, Hillary Clinton has a pollster/top strategist who is getting rich off campaign contributions as he steadily sinks his employer's hopes and dreams. The pollster DWT consults, Dave Beasing, is far more successful. He has to be; he works for real companies in the real world that expect results; not for Inside the Beltway Democrats (who never expect results). This morning Dave analyses a masterful political e-mail he, like so many of us, got from the Obama camp.
Whether or not you're personally swept up in Obama Fever, read the following email.  Purely as a piece of marketing, it's brilliant. 
 
1.    Obama's campaign strategists begin with an excellent awareness of public sentiment toward politics-- specifically that most tactics are tired, demeaning, and underestimate everyone's intelligence.
 
2.    They then use that awareness to say they're different from the rest of politics-- and to label anything the opposition does as not understanding those shared values.
 
3.    They quickly parry all attacks by labeling them as personal insults-- not just of their candidate but of the supporters themselves. 
 
Now re-read the 3 points above-- substituting your own industry for the word "politics"-- and learn from Obama. Would he make a great President? That's a different subject. He's a great marketer. 

-Dave Beasing
 

This morning, the New York Times reported that Senator Clinton is launching what even her aides admit is a "kitchen sink" bombardment of negative attacks against Barack.

This is the same stale, Washington playbook that has driven so many Americans away from the political process.

Yesterday, in a speech on foreign policy, Senator Clinton misrepresented Barack's positions and compared him to George W. Bush.

She questioned his "wisdom to manage our foreign policy and safeguard our national security," despite her support for Bush's war in Iraq-- a war that Barack showed the judgment to oppose before it ever began.

These negative tactics are exactly what voters have been rejecting this election season.

While others focus on trying to tear us down, we will continue to highlight what is most inspiring and most important about this campaign-- you.

And while others may try to score cheap political points, millions of ordinary Americans are talking to their neighbors, knocking on doors, making phone calls, and turning out to primaries and caucuses in record numbers to support this movement for change.

Barack has organized and inspired what yesterday's Time magazine called a "new breed of grassroots campaign-- viral, internet-based, built from the ground up."

Today, we are within reach of a goal that is unprecedented at this point in a presidential primary-- one million people giving to this campaign.

Thank you for being a part of this historic moment.

This campaign has always been about bringing new people into the political process. Please help us reach this goal and show your support for a new kind of politics and a new kind of leadership.

Make an additional donation today as part of our matching program, and encourage a fellow supporter to give for the first time:

https://donate.barackobama.com/promise

Thank you for your support,

David Plouffe
Campaign Manager
Obama for America

Every nasty, negative attack Hillary's clown patrol advisors persuade her to make on Obama drives down her approval ratings. This has happened in state after state. But they don't learn. They never learn. The advise she gets is abysmal. And she doesn't fire them. What kind of administration would she put together and run? One filled with nincompoops like Penn and Wolfson and McAuliffe?

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